Benefits of exhibiting

<b>11 726</b> <br/>visitors
11 726
visitors
visited the exhibition
in 2026
93% of professional visitors
93% of professional visitors
take or influence
purchasing decisions
<b>90+ </b> <br/> events
90+
events
business program: forum, lectures and practical workshops
YugBuild exhibitors have an opportunity to showcase their products and services to a big number of professional visitors interested in purchase of building and finishing materials, engineering equipment.
1. MEET YOUR POTENTIAL CUSTOMERS

Exhibitions attract your potential customers – totally about 6 500 YugBuild visitors. Hold direct negotiations with people who are difficult to target on the Internet. A face-to-face meeting increases the probability of deals by 70%.

2. GET QUICK FEEDBACK

Identify the needs of your target audience and assess the demand for your product. Get quick feedback and process objections on site.

3. DON’T MISS YOUR EXISTING CUSTOMERS

If you are not at the exhibition, other companies can intercept your regular customers. Your customers, partners visit the largest industry exhibition in the region to find suppliers or a new product, but will they be able to see your company or your product?

4. FEATURE RELEVANT PRODUCTS

By demonstrating the technological features of your product you will speed up the decision to purchase it. Show how your product works to ensure full understanding of benefits by target visitors, who will either further promote your product or make a choice in favour of it from out a wide range of proposals.
5. COMPARE YOUR PRODUCT WITH COMPETITORS

Evaluate the competitiveness of your products, compare it with proposals of competitors - 146 companies exhibit at the show. Use this information to build your sales strategy.

6. EVALUATE THE SOUTH RUSSIAN MARKET

Evaluate the possibilities of the South Russian market of construction and finishing materials and the purchasing power of the regional audience. Expand your sales geography or introduce a new product to the regional market.

7. ESTABLISH CONTACTS WITH AUTHORITIES AND MEDIA

In addition to representatives of commercial organisations – construction, trade, architectural and design companies – the exhibition is attended by business and industry media as well as representatives of government agencies, with whom it is difficult to establish contact outside the exhibition. Take advantage of this opportunity at YugBuild.
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Breakdown of exhibition visitors by type of activity
2726
Wholesale and retail trade enterprises

2543
Assembly, construction and design organizations

1189
Design studios and architectural bureaus
Visitor geography
10 433
Krasnodar region, the republics of Adygea and Crimea, new territories of Russia

412
Stavropol Territory and the republics of the North Caucasus

468
Rostov region

389
Other regions of Russia
Breakdown of exhibition visitors by level of responsibility (1)
2309
Director
730
Deputy Director
1140
Department/Division Head
226
Foreman
1931
Executive
885
Individual Entrepreneur
Products of interest to exhibition visitors*
*Multiple choice used in the survey forms
60%
Building materials
59%
Interior finishing materials
29%
Facades and roofing
30%
Ceramic tile
29%
Bathroom equipment
27%
Building equipment and tools
29%
Flooring
27%
Lighting and electrical products
25%
Doors and locks
20%
Windows and components
20%
Equipment and materials for landscaping
19%
Construction and special machinery
20%
Heating and water supply equipment
17%
Swimming pools, saunas
10%
Elevators (3)
17%
Ventilation and air-conditioning equipment
10%
Elevators (2)
10%
Elevators (1)
10%
Elevators
Become an exhibitor
Please fill in the application form to book a stand at the exhibition and we will contact you for details.
Book your stand
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