Benefits of exhibiting

10 000+ visitors
10 000+ visitors
attend the exhibition
during 4 days
70% of visitors
70% of visitors
take or influence
purchasing decisions
20+ business programme events
20+ business programme events
are held
at the exhibition
YugBuild exhibitors have an opportunity to showcase their products and services to a big number of professional visitors interested in purchase of building and finishing materials, engineering equipment.

1. MEET YOUR POTENTIAL CUSTOMERS

Exhibitions attract your potential customers – totally about 10 000 YugBuild visitors. Hold direct negotiations with people who are difficult to target on the Internet. A face-to-face meeting increases the probability of deals by 70%.

2. GET QUICK FEEDBACK

Identify the needs of your target audience and assess the demand for your product. Get quick feedback and process objections on site.

3. DON’T MISS YOUR EXISTING CUSTOMERS

If you are not at the exhibition, other companies can intercept your regular customers. Your customers, partners visit the largest industry exhibition in the region to find suppliers or a new product, but will they be able to see your company or your product?

4. FEATURE RELEVANT PRODUCTS

By demonstrating the technological features of your product you will speed up the decision to purchase it. Show how your product works to ensure full understanding of benefits by target visitors, who will either further promote your product or make a choice in favour of it from out a wide range of proposals.
5. COMPARE YOUR PRODUCT WITH COMPETITORS

Evaluate the competitiveness of your products, compare it with proposals of competitors - over 300 companies exhibit at the show. Use this information to build your sales strategy.

6. EVALUATE THE SOUTH RUSSIAN MARKET

Evaluate the possibilities of the South Russian market of construction and finishing materials and the purchasing power of the regional audience. Expand your sales geography or introduce a new product to the regional market.

7. ESTABLISH CONTACTS WITH AUTHORITIES AND MEDIA

In addition to representatives of commercial organisations – construction, trade, architectural and design companies – the exhibition is attended by business and industry media as well as representatives of government agencies, with whom it is difficult to establish contact outside the exhibition. Take advantage of this opportunity at YugBuild.
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Products of interest to exhibition visitors
*Multiple choice used in the survey forms.
61%
Building materials
55%
Interior finishing materials
32%
Facades and roofing
32%
Bathroom equipment
30%
Flooring
29%
Ceramic tile
29%
Building equipment and tools
28%
Doors and locks
28%
Lighting and electrical products
25%
Heating and water supply equipment
22%
Equipment and materials for landscaping
21%
Construction and special machinery
21%
Ventilation and air-conditioning equipment
21%
Windows and components
Breakdown of exhibition visitors by level of responsibility
2702
Director
997
Deputy Director
1037
Department/Division Head
1037
Department/Division Head (1)
1691
Executive
901
Individual Entrepreneur
Breakdown of exhibition visitors by type of activity
1991
Wholesale trade

1871
Retail trade

1418
Construction

757
Renovation and interior finishing

555
Interior design and decor

693
Other

427
Architectural design

2307
Private visitors


Visitor geography
7929
Krasnodar region

1667
Other regions of the South of Russia

384
Other regions of Russia
Become an exhibitor
Please fill in the application form to book a stand at the exhibition and we will contact you for details.
Book your stand
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