Benefits of exhibiting

6 500 visitors
6 500 visitors
attend the exhibition
during 4 days
95% of professional visitors
95% of professional visitors
take or influence
purchasing decisions
20+ business programme events
20+ business programme events
are held
at the exhibition
YugBuild exhibitors have an opportunity to showcase their products and services to a big number of professional visitors interested in purchase of building and finishing materials, engineering equipment.
1. MEET YOUR POTENTIAL CUSTOMERS

Exhibitions attract your potential customers – totally about 6 500 YugBuild visitors. Hold direct negotiations with people who are difficult to target on the Internet. A face-to-face meeting increases the probability of deals by 70%.

2. GET QUICK FEEDBACK

Identify the needs of your target audience and assess the demand for your product. Get quick feedback and process objections on site.

3. DON’T MISS YOUR EXISTING CUSTOMERS

If you are not at the exhibition, other companies can intercept your regular customers. Your customers, partners visit the largest industry exhibition in the region to find suppliers or a new product, but will they be able to see your company or your product?

4. FEATURE RELEVANT PRODUCTS

By demonstrating the technological features of your product you will speed up the decision to purchase it. Show how your product works to ensure full understanding of benefits by target visitors, who will either further promote your product or make a choice in favour of it from out a wide range of proposals.
5. COMPARE YOUR PRODUCT WITH COMPETITORS

Evaluate the competitiveness of your products, compare it with proposals of competitors - 146 companies exhibit at the show. Use this information to build your sales strategy.

6. EVALUATE THE SOUTH RUSSIAN MARKET

Evaluate the possibilities of the South Russian market of construction and finishing materials and the purchasing power of the regional audience. Expand your sales geography or introduce a new product to the regional market.

7. ESTABLISH CONTACTS WITH AUTHORITIES AND MEDIA

In addition to representatives of commercial organisations – construction, trade, architectural and design companies – the exhibition is attended by business and industry media as well as representatives of government agencies, with whom it is difficult to establish contact outside the exhibition. Take advantage of this opportunity at YugBuild.
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Products of interest to exhibition visitors
*Multiple choice used in the survey forms.
60%
Building materials
55%
Interior finishing materials
30%
Facades and roofing
26%
Building equipment and tools
26%
Bathroom equipment
25%
Ceramic tile
26%
Flooring
25%
Lighting and electrical products
20%
Equipment and materials for landscaping
24%
Doors and locks
20%
Heating and water supply equipment
17%
Ventilation and air-conditioning equipment
19%
Windows and components
18%
Construction and special machinery
8%
Swimming pools, saunas
5%
Elevators
Breakdown of exhibition visitors by level of responsibility
1522
Director
507
Deputy Director
738
Department/Division Head
138
Foreman
1061
Executive
646
Individual Entrepreneur
Breakdown of exhibition visitors by type of activity
1891
Wholesale and retail trade enterprises

1660
Assembly, construction and design organizations

692
Design studios and architectural bureaus

974
Private visitors

Visitor geography
5574
Krasnodar region

664
Other regions of the South of Russia

258
Other regions of Russia
Become an exhibitor
Please fill in the application form to book a stand at the exhibition and we will contact you for details.
Book your stand
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